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E45 Cream is a fragrance-free emollient that moisturises and soothes dry, flaky and itchy skin, including eczema and dermatitis, supplied in a 50g tube by Ways Pharmacy (UK).
Key facts
| Type | Emollient moisturiser — not a steroid and not a medicine |
|---|---|
| Key ingredients | White soft paraffin, light liquid paraffin and hypoallergenic anhydrous lanolin (Medilan) |
| Format | Non-greasy cream, 50g tube |
| Used for | Dry, flaky, itchy skin, sunburn, and dry skin conditions such as eczema, dermatitis and some dry psoriasis |
| Free from | Fragrance; dermatologically tested on dry, sensitive skin |
| Suitable for | The whole family, including infants from one month of age |
| SPF | None — contains no sun protection |
| Sold by | Ways Pharmacy, UK (GPhC-registered) |
Who it is for
- Adults and children with dry, rough, flaky or tight skin who want a fragrance-free daily moisturiser
- People with eczema-prone or dermatitis-prone skin looking for a leave-on emollient
- Parents wanting a cream suitable from one month of age for the whole family
Not suitable for: anyone allergic to lanolin or any other ingredient on the label. Avoid broken, weeping or infected skin and keep away from the eyes. If you have sensitive skin, do a patch test first. This is an emollient, not a treatment that cures eczema.
How to use
- Apply liberally to dry areas two to three times a day, or as often as needed.
- Smooth gently in the direction of hair growth rather than rubbing hard.
- Reapply after washing or bathing to help lock in moisture while the skin is still slightly damp.
- For sensitive skin, apply a small amount as a patch test first and check for any reaction.
- For external use only. Avoid contact with the eyes.
Frequently asked questions
Is E45 Cream a steroid?
No. E45 Cream is a fragrance-free emollient moisturiser, not a steroid or a medicine. It moisturises the skin and helps relieve dryness and itch, so it can be used as often as needed.
Can I use E45 Cream on a baby?
E45 Cream is suitable for the whole family, including infants from one month of age. Apply a thin layer to dry areas and avoid the eye area. For very young babies, ask your pharmacist or health visitor if you are unsure.
Does E45 cure eczema?
No. An emollient does not cure eczema; it moisturises the skin, helps relieve dryness and itch, and supports the skin barrier as part of a daily routine. If your eczema is flaring or not controlled, speak to your pharmacist or GP about additional treatment.
Does E45 Cream contain lanolin?
Yes. E45 Cream contains hypoallergenic anhydrous lanolin (Medilan). If you know you are allergic to lanolin, do not use it and ask your pharmacist for a lanolin-free alternative.
Does E45 Cream contain SPF?
No. E45 Cream contains no SPF or sun protection. Use a separate sunscreen if you need protection from the sun.
Safety and storage
- For external use only. Do not use if you are allergic to lanolin or any ingredient on the label.
- Avoid contact with the eyes; rinse thoroughly with water if contact occurs.
- Paraffin-based emollients can make clothing, bedding and dressings more easily flammable — keep away from naked flames and do not smoke nearby.
- If symptoms persist or worsen, speak to your pharmacist or GP.
- Store in a cool, dry place and keep out of the sight and reach of children.
References
This product is an emollient for the management of dry and itchy skin. It is not a steroid or a medicine and is not intended to diagnose, treat or cure any disease. If your skin condition does not improve, or worsens, consult your pharmacist or GP.
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